Phil Schiller, главный по маркетингу в Apple, дал интервью Mashable. Очень интересно узнавать, как делают лучшие на свете компьютеры.
Talking to Schiller and Ternus, it occurs to me that the concept of Mac fanboys and fangirls is inside-out. The so-called cult of Apple doesn't begin and end outside its headquarters and Chinese factories. It is a part of Apple itself, a sort of cult of perfectionism that has been driving product development for 20 years.